Welcome Mimmi

A blog by Makeitup - The Agency

05. September 2017

We're glad to welcome Mimmi in the MakeItUp family.

Mimmi always had a strong fascination for fashion and beauty. It wasn’t always clear to her however that she could work in this field. After studying graphic design in London for three years she worked as an Art Director for a range of magazines in Stockholm.

When she moved to Switzerland in 2010 she decided to follow her passion for fashion and started her own business as a fashion stylist / makeup artist. Her knowledge of colour and shape attained whilst working as a graphic designer is a fundament in her work.

Mimmi stays true to her Scandinavian roots and strongly believes that “less is more”. She opts for clean lines and simplicity in her work. She enjoys the variety that her job brings: one day she lets her creativity run wild on an editorial photo shoot and the next she enjoys making her client look their best for an upcoming event. She lets herself get inspired by her clients personalities rather than trying to change them.



Mimmi has a Fashion and Personal Styling-Diploma from London College of Style and has successfully accomplished an education in Trend Forecasting at Central Saint Martins College of Art and Design in London.

She speaks English, German and Swedish and works in the fields Fashion Styling and Makeup.