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MakeItUp GmbH
Kaiserstuhlstrasse 34
CH-8154 Oberglatt

Tel 0041 44 555 30 00
Fax 0041 44 555 30 09


What they say about us


We were able to work with MakeItUp at SIHH 2019 for the third year in a row. During SIHH Fabienne Pauli and her team was our official partner for one week and they were in charge of the hair- and makeup stylings for our VIPs, Hostesstes and our photo shootings.
The cooperation with Fabienne and her team was always very open, uncomplicated and enjoyable right from the beginning (planing of the whole event, stylings) to the end (debriefing).
We highly appreciated the flexibility of the whole team in hectic times. Their contact with the guests and employees was very professional and kind in every way.
We are looking forward to our future collaboration.

David Ebeling & Daniel Borer
Senior Entertainment Relations Manager, PM Trade Fairs & Exhibitions


We have enjoyed a very good partnership with MakeItUp regarding various promotions, client and PR Events for many years now.
The teamwork with Fabienne Pauli and the MakeItUp team is always very professional and straightforward. We can especially recommend Fabienne, Letizia and Melanie as we mostly worked with those 3 power-women. You can always count on them; their work is beautiful and they always spread a good mood on site.
The clear and open communication with MakeItUp is highly appreciated by all.
We are looking forward to working together in the future and are very happy to have such a great partner at our side.

Vanessa Zahner
Brandmanager Moroccanoil, Marwell AG


Fabienne Pauli and her team helped us at a lot of different events like e.g. collaborations with the press and movie industry, for international VIP guests and for events in the biggest swiss departement store and they always did an outstanding job.

They always performed very professional and friendly and had a well groomed appearance. We are highly satisfied with their service. We especially appreciate the uncomplicated, comfortable and flexible way of communication with Fabienne Pauli, it was always a pleasure to work with her and we are looking forward to our future collaborations!

Daria Graf
Marketing Director So Be Cosmetics / OPI, Burt's Bees, Comfort Zone u.a. Schweiz

Laura Pausini

"Ready for Zurich with my amazing hair stylist Letizia Abbatiello from MakeItUp Agency" Italian Singer

Cookinesi GmbH

Our film shoot is over and again we were so happy to have Laura on our set. She supported us incredibly good and she is just a sorceress in terms of Hair & Makeup.

The way she transformed hair in a matter of minutes, was a mystery for everybody on set: curls into straight hair, then back into curled hair, then braids or even an updo, super fast and super good.

The bookings through MakeItUp always work seamlessly. As a costumer, we’re happy when we don’t need to take care of anything and with MakeItUp as a partner, we know that everything works smooth and professional. Zoe Torinesi Schweizer Moderatorin und Inhaberin von Cookinesi GmbH


annabelle has worked together with MakeItUp Agency for various events and also for a in-house video production. The collaboration with Fabienne Pauli and her team was always very professional, flexible and uncomplicated – we can highly recommend them. Louisa Gisler Product Manager Tamedia & annabelle


"For the first time, the MakeItUp Agency was our partner for the Salon International de la Haute Horlogerie (SIHH), last January, in Geneva.

It was a pleasure to collaborate with Fabienne Pauli and her team. They were very professional, flexible and they always have a solution if you have any problem.

Their work was constantly on a high professional level. Everybody was really happy to work with them.

We can highly recommend Fabienne and her team for your events, and we are already looking forward to working with them again." Deborah Godat Events coordinator at Fondation de la Haute Horlogerie - FHH

UNIVERSAL PICTURES International Switzerland GmbH

"During Zurich Film Festival and other events or interview-days with actors and directors MakeItUp took care of the hair and make up stylings.

Fabienne Pauli and her team treated our guests very discretly, friendly and highly professionally. We were all overly satisfied with their work and are looking forward to our future collaboration."

Monika Frei Publicity Manager Take Two Publicity für Universal Pictures International Switzerland GmbH

Wheel of Fortune

"You did an amazing job. We at Wheel truly appreciate all of your hard work. They looked great. From all of us at Wheel of Fortune we thank you." Randy Berke Producer


"On behalf of the event company Eggert + Friends, MakeItUp agency was responsible for all hair and makeup stylings for the jeweler company Bucherer and their Candy Colours and Lacrima Events during 2014/2015.

The co-operation was always very uncomplicated and solution driven. We were always very happy with the work of the artists booked through MakeItUp. Their work was constantly on a high professional level and we are already looking forward to working again with them." Sarina Hüppi Eggert + Friends

Zurich Film Festival

The agency MakeItUp was our official partner from 2014 to 2016 for hair- and make up stylings of the national and international guests of the Zurich Film Festival.

Both the preparation and the organisation of Fabienne Pauli as well as the realisation by her and her team was very professionel and our guests felt really comfortable.

They are very keen to improve the co-operation consistently so that the partnership gets better year after year. Nadja Schildknecht Managing Director and Co-Founder Zurich Film Festival

Zurich Film Festival Guest Management

„It was always a great pleasure to work with Fabienne Pauli and her team of very talented, delicate and well organised artists. They offer a oasis of tranquility in the hustle of the event and gave each guest a warm welcome.“ Viviana Vezzani Lead Guest Relations, Zurich Film Festival


"The team of Maybelline and Essie successfully worked on several projects (Events, Photo Shoots etc.) with MakeItUp the Agency. One of the events was e.g. the HEAD Fashion Show. Fabienne Pauli contributed significantly through the organisation (preparation, defining the looks etc.) and the execution with her professional team, that the Fashion Show was a great success.

Fabienne Pauli and her team distinguish themselves by professionalism and competence and they are highly flexibel and quick.

We really appreciate that all artists are constantly trained to achieve up to date looks. All artists remain quite and friendly also under high workload.

We are looking forward to working on many more projecty with MakeItUp the Agency and can highly recommend the agency." Anna Habighorst Product Manager Maybelline


Who's written about us

Beautyqueen Magazin

For the Beautyqueen magazine Laura answered some questions about beauty.

Fabienne's Interview bei der Neuen Züricher Zeitung

Fabienne reported in the NZZ on how things are going at the Zurich Film Festival as a Hair & Makeup Artist - she also reveals which stars don't need styling from the professionals and what is always a thorn in her side.


Summer makeup tips in La +Plus Belle magazine including mention on the cover.